Anyone who runs a liquor store like East Side Wine & Spirits should be interested in exploring different ways to get more people into the store to buy products. While any number of traditional promotional ideas can work in this setting, you need to be sure that they don't encourage excessive drinking. For example, while a bakery might give away baked goods to attract customers, you probably won't want to advertise a liquor or beer giveaway. As long as you choose the right promotional events, however, there are many different types of ideas that you can use to raise the profile of your liquor store, and in turn, ideally increase your profits. Here are some suggestions.
There are plenty of celebrities who have endorsed wine, liquor, and other alcoholic beverages, so organizing an event at which a celebrity visits your liquor store to sign bottles and take photos with fans can be a perfect promotional event. You may even wish to stipulate that the celebrity in question will only be signing bottles rather than other items, as this requires that attendees buy bottles of the product in question. By the end of a signing that lasts a couple hours, you might be highly impressed to realize how much you've sold and how you've effectively raised the profile of your store.
If your liquor store sells wine and beer, which is common, you might wish to partner with a local sommelier who can run education-focused events at your store. This is especially handy in larger liquor stores that have enough space to set up a table and some chairs for attendees. While you'll need to decide whether wine or beer tastings will be a part of the event, this is an opportunity for an expert to impart some knowledge on wine and beer enthusiasts — who should then purchase some of the products that the sommelier has discussed directly from your store.
Food Truck Events
Food trucks are becoming increasingly popular, and you might be able to find a way to partner with a few local food truck operators for a win-win promotion. If you have enough space outside your store, consider recruiting some food trucks to visit for a small food truck festival. You can rope off a specific part of your parking lot and pitch a tent to make a beer tent area, and provided that you get the proper licenses from the city to do so, serve beer or other spirits for people to enjoy as they sample the food truck fare.